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Pamela Mann is a leading UK manufacturer of fashion hosiery supplying high street and online retail shops with the latest fashion tights, stockings, socks and leggings. We wanted to promote our website to a wider audience and customer base. After working with Chris our website now has a much higher online profile for both our wholesale and retail businesses and we are happy to recommend.
How To Improve Your Online Reputation
Once your company establishes an online presence the doors are open for other companies or individuals to post whatever they want about you. This can work in a positive way if they are posting praise, but there are also highly negative consequences. Aside from criticism that may be justified, it’s possible for individuals with malicious intent to post out-and-out lies about your company for their own purposes. Because of this, keeping on top of your online reputation is a vital part of your marketing activities. Here are some areas to focus on:
SEO: You need to be constantly optimising your website content to build your online reputation. However, as SEO practice evolves very quickly it can be difficult trying to keep up with it. You may, therefore, need to employ an expert in this area to make sure you’re making the best use of the resources available. One simple tip is to make sure that you optimise your company name on your website. If you optimise more than one page for your company name you stand a much better chance of getting high search engine rankings in your field of expertise.
Diversify Your Presence: If you want to get as many slots in the Google Top 10 rankings for your business area as possible, you need to spread your online content across a wide field. Make good use of social media, for example. You should also try to get material onto high-ranking sites such as YouTube, Slideshare and so on. A well-made video on YouTube can work wonders if it’s something that gets people talking.
Monitor Search Results: When keeping track of your online reputation, a proactive approach is best. You should be Googling your company name at least once a month, but much more if you are a very big company. Check the first three pages for negative content, or more if you have the time. Then, if anything looks particularly worrying you can take steps to respond to it. You could also be actively taking steps to engage with negative reviews or complaints to demonstrate to the online community that you are happy to take steps to correct a problem. Where possible, you should always try to contact the creator of negative content and try to resolve things in a cool, rational manner.
Manage Your Offline Reputation: Don’t just confine you activities to your online content creation: remember that your business activities in the ‘real world’ will also affect what people say about you online. Make sure your customer service is always of the highest standard and encourage those who deal with your company face-to-face to leave positive reviews on Yelp or other such sites. All of this will help you maintain a good online reputation.