BUSINESS GROWTH SPECIALIST
CALL TODAY AND SELL MORE TOMORROW

Popular Marketing Posts

What Clients Say

Grand Slam Fishing Charters are a deep sea fishing company in the Turks & Caicos Islands and specialise in providing holiday fishing, boat trips and snorkelling mainly to the US holiday market. Our websites are a key part of our marketing and Chris has been managing the administration and marketing of our websites for several years and enables our business to have a steady pipeline of customers and holiday makers.

Grand Slam Fishing Charters

The Power of Cross-Channel Marketing: Why One-Size-Fits-All Won’t Cut It

Every business dreams of global reach - but what if your marketing message falls flat because you didn’t tailor it to regional nuances? CleverTap’s latest report, Unravelling the Cross-Channel Marketing Strategy, highlights an undeniable truth: localised engagement isn’t optional, it’s essential.

Marketing isn’t just about broadcasting a message - it’s about strategically meeting customers where they are, both in their lifecycle and across channels. After analysing over 600 businesses worldwide, the report identifies critical factors shaping cross-channel strategy, including industry dynamics, customer behaviour, and growth stage.

Here’s why an omni-channel approach is no longer a luxury, but a necessity.

 Engagement: The More, The Mightier

Want higher engagement? Use more channels. It’s that simple.

  • Fintech platforms saw a 23% boost in engagement by integrating email, push notifications, and in-app messaging.
  • Subscription platforms increased engagement by 16% using email alone, but surpass 20% with a broader channel mix.
  • Gaming platforms reported a 13% rise in engagement by blending email, push notifications, in-app messaging, and app inbox notifications.

A siloed approach limits your reach, but combining multiple touchpoints maximises impact, making interactions more personalised and frequent.

 Conversion Rates: Why Sticking to One Channel Leaves Money on the Table

If engagement is the warm-up, conversions are the end goal. And omni-channel strategies are winning the game:

  • Fintech apps saw conversion rates hit 31% with a mix of email, push notifications, and in-app messages.
  • Subscription apps saw 16% more conversions from push notifications and in-app messages.
  • The Gaming industry reported a 10% lift in conversion rates through push notifications and in-app messaging.
  • E-commerce conversions increased by 6% with a mix of in-app messaging, app inbox, email, and push notifications.

More channels mean more customer touchpoints - which translates to more chances to convert.

 App Stickiness: Keep Them Coming Back

A bigger challenge than acquiring users? Keeping them engaged. A strong cross-channel presence ensures that customers don’t just download your app - they actually use it.

  • Fintech apps saw app stickiness rise by 28% when using more than three channels.
  • Subscription platforms experienced a 30%-70% jump in retention with two to four channels.
  • Gaming apps achieved a 32% boost with a multi-channel approach.
  • E-commerce platforms improved retention by 26% when integrating at least three channels.

The verdict? Multi-channel marketing isn't just about attracting users - it’s about keeping them hooked.

 What This Means for Marketers

CleverTap’s VP of Data Science, Jacob Joseph, emphasises a common pitfall: too many businesses approach engagement in isolation. Without a holistic strategy, results remain underwhelming. His advice? Leverage a comprehensive MarTech stack to seamlessly integrate diverse channels, ensuring no customer interaction is wasted.

It’s clear - customers expect seamless, personalised engagement across every touchpoint. Sticking to just one channel isn’t just outdated; it’s ineffective.

The message is loud and clear: the future belongs to brands that think beyond a single touchpoint, optimise cross-channel engagement, and understand the nuances of each region. The only question is - are you ready to evolve?