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Three Ways To Market Your Business Online For Free
Does your company have a very low advertising budget? If so, you may be wondering how you are going to expand your customer base and grow. Luckily, these days this is much less of a problem. With the Internet, there are so many ways to advertise and many of them will cost you nothing at all – something that would have been unthinkable just a few short years ago. All it requires to take advantage of these methods is a bit of time and creativity.
Here are three you can try:
Forums and Blogs: These are a great way to promote your products whilst at the same time helping you to build a reputation as an expert in your field. Someone who is keen to help solve other people’s problems. Choose a forum that is amenable to you promoting your own website and get involved in relevant discussions. You will be surprised how well this can pay off. Setting up your own blog in which you discuss issues relating to your sector will also help to show off your knowledge and build up trust. You can also try getting a guest blogging spot on another website to help broaden your outreach. In return, you can offer guest blogging spots on your own website.
Social networking: In this day and age you should really be optimizing your business to get the most from sites such as Facebook and Twitter. For one thing, they cost nothing to use, and for another, they offer way for you to connect with your audience on a much more informal level. Although they shouldn’t be seen purely as advertising channels (if you do this you will quickly put people off), they can certainly be used to market your brand and develop your online ‘personality’. Furthermore, they’re great if you’re looking to start some kind of viral marketing campaign as the potential audience you can reach is incalculable.
YouTube: This is where you can really find creative ways to get across your company’s message. Make a video of your company and put on as many links as you can covering all kinds of topics you think will interest the viewer. Make it as fresh and innovative as you possibly can so people will want to share it with others. This is how a video can go viral. YouTube is the ideal place to promote any events you may have coming up, or if you simply want to share information you could consider running a series of ‘how to’ videos relating to your sector.