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Why Your Website Needs an SEO Audit
However your website is currently performing, there’s always room for improvement. This is precisely the reason why SEO audits exist. If you want your website and your business to reach their maximum potential, you need to dig deep to identify its strengths and weaknesses.
SEO audits involve the careful consideration of every element of your website, both on-page and behind the scenes. The idea being that rather than basing your decisions on assumptions, you produce the kind of hard evidence that breeds confident and informed decision-making.
Nevertheless, comparatively few business owners ever make use of SEO audits, instead allowing their sites’ issues and weaknesses to harm their performance.
So for those who may still be undecided on the issue, here are five reasons why your website could benefit from an SEO audit:
1. SEO audits help identify technical problems
Now more than ever, web users and the major search engines alike are paying increasingly close attention to website performance. From site speed to page loading times to 404 errors to general site architecture, these and other technical aspects of your website play a role in determining its success. An SEO audit factors all potential technical issues into the equation, in order to pinpoint areas for improvement and optimisation.
2. SEO audits identify on-page problems
As for the on-page value of an SEO audit, it’s a case of looking for the smaller and simpler issues that can add up to a big difference. Examples of which include H1 headers, meta titles and descriptions, the general quality of your website’s content and so on. It’s important to remember that each and every detail on every page of your website contributes to its overall SEO profile. Hence, the importance of ensuring that nothing goes overlooked or ignored.
3. SEO audits include competition analysis
If looking to outperform all the competition in SEO stakes, you first need to know exactly how they’re performing. After all, how can you expect to win the race if you’ve no idea who you need to overtake and how? A full-scale SEO audit does not simply begin and end with your own website. Instead, it includes comprehensive analysis of the competition, helping devise a workable roadmap to both gain and retain the lead.
4. SEO audits review your backlinks
Just because your backlinks were viable and valuable last month doesn’t mean the same can be said today. Google is constantly refining the way in which it interprets and considers backlinks – break the rules and you could be slapped with a penalty. A quality SEO audit will also include a full review of your backlinks, helping ensure only those that are bringing your business value remain active.
5. SEO audits breed powerful content strategies
Last but not least, the information gathered during the SEO audit will provide you with all the data you need to create and implement an outstanding content strategy. By taking into account your current strengths and weaknesses, the performance of your competitors and so on, you’ll be in the best possible position to drive positive improvement. Successful digital strategies are always based on hard facts and evidence, rather than hunches and presumptions.