It’s one of the most commonly asked questions among those working with digital marketing agencies:Should I invest in PPC or SEO?Particularly for smaller businesses and those with limited marketing budgets, it’s also an extremely important question. Nevertheless, it’s...
Just for the record, I’m not actually talking about chalking up the kinds of quantifiable ‘Likes’ that don’t mean much these days. Instead, I’m talking whether your target audience generally likes what you do, what you have to offer and how you get things...
There’s nothing more disappointing than watching your closest competitors overtake you in the SERP rankings.Unfortunately, as there’s only so much room at the top, there will always be winners and losers in SEO. The question being – what can you do to ensure...
Here is a question – have you published anything at all on the Internet that has gone viral? As people who have will be able to tell you, there is nothing like watching what appears to be a great influx of exposure and traffic grow, continue to grow and basically...
No matter what industry you’re in, marketing is essential if you want to boost brand awareness, increase your market share and drive your business forward. Whether you choose to advertise on TV, in print or online, spreading the word about your company, your products...
